Like its test book, search engine optimization has its own unique set of SEO glossaries that I hope every blogger should know before beginning their own blogging journey.
Here I have listed over 100+ SEO glossaries which are essential SEO terminologies and will give you an in-depth idea of what this SEO is all about.
I have covered everything from General to technical and non-technical terms that people use in the SEO industry.
You should review each of them for more ideas on what this is all about and how it works if you don’t have time to read better bookmark this page for future purposes.
Provided below is the entire SEO glossary is a summary of each individual terminology, so if you are willing to explore more in detail, better visit the guided link in the given terminology description.
1: What is a search engine?
The search engine is a collection of billions of web pages or content and if a particular user visits your platform and searches for a particular query, the search engine based on its algorithm provides the best results of interest to the user.
For example, Google, Bing, YouTube, DuckDuckGo, Yandex, Baidu are the different search engines for web pages and YouTube for videos and Amazon for e-commerce products.
2: What is the Google search engine?
Google’s search engine is the world’s most popular search engine owned by Google Inc, which was started in 1998 by Larry page and Sergi Brin and currently, more than 70% of all global search traffic comes from Google.
Google is the most trustworthy and well-established search engine and prioritizes its search engine ranking based on the 200 different ranking signals.
3: What is the Bing search engine?
Bing is the second most popular search engine after Google and is owned by Microsoft. Currently, about 10% of general search traffic comes from Bing, but Microsoft has partnered with Yahoo to drive all search results in 2009.
That means Bing is a Microsoft-owned search engine powered by Yahoo where Yahoo performs all the backend algorithms to rank pages or find the best user query result since 2010.
4: What is the Yahoo search engine?
Yahoo was the first search engine to start in 1994, but it was a kind of directory that asks website owners to submit their web pages manually and, based on the user’s search query, was giving them results.
But Yahoo partnered with Google in 2000 to push its queries until 2004 until Yahoo had developed its own search algorithm.
5: What is the Baidu search engine?
Baidu is the most popular search engine in China and is only in the Chinese language. Baidu was founded in the same Google era around the year 2000 and holds about 76% of the entire Chinese search engine market share.
Baidu not only offers the search engine but has a Baidu map to offer mapping services and is the fourth largest website in the search engine industry.
6: What is the Yandex search engine?
Yandex is the most popular search engine in Russia founded in 1997 by Arkady Volozh and Ilya Segalovich. It primarily caters to search queries from Russia and some independent Commonwealth countries.
Yandex is the fifth largest search engine after Google, Bing, Baidu, and Yahoo.
7: What is the DuckDuckGo search engine?
Collect the best results using your own tracking robot, Yandex, Bing, Yahoo, etc. And it also uses a crowd search to collect the best user interest results.
8: What is SEO?
SEO stands for search engine optimization and these are the guidelines of each search engine to optimize its content around those rules so that the search engine can understand and its content is classified faster for a particular query or keyword.
Each search engine has three important factors,
- Search for a particular query,
- Track all web pages
- Index all web pages based on their content quality to the particular ranking positions.
9: What is SEO on the page?
On-page SEO means on-page search engine optimization, which means that your written content needs to be well-optimized around a particular keyword or query so that the search engine can understand your content.
On-page SEO is the easiest job to do in SEO, as here content writers themselves focus on writing good quality user-oriented content by putting keywords in the right places, like the title, the medium of the content, the URL, the headings or subtitle.
10: What is Off-Page SEO?
Off-page SEO means off-page search engine optimization, where you try to get backlinks or referrals from your website from other websites by submitting posts or pages to different directories.
Off-page SEO is more of a blog promotion or marketing strategy by sharing them on social media, different search engines, and asking other people’s blogs to link to their own blog.
Both On-page and Off SEO to combine rank your website very quickly in search engines, especially Google.
11: What is White Hat SEO?
When you follow all on-page and off-page SEO techniques under the guidelines of Google or any search engine, then you will become known as White Hat SEO.
The results through White Hat SEO will be slower, but its organic reach will be maintained for a very long period.
12: What is Black Hat SEO?
When you try to manipulate search engines using some suspicious techniques to classify, such as posting plagiarized content, auto blogging to copy and paste other content, driving traffic from the bot, or linking to spammy sites, this is all known as Black Hat SEO.
You may get quick results when you start all of this, but in a short period of time your organic ranking will drop or perhaps your site will be blocked or de-indexed by Google or any other search engine.
13: What is Gray Hat SEO?
When you combine the White Hat and Black Hat SEO techniques, then that is known as Gray Hat SEO, which companies generally use to more quickly rank their next product launch.
This will give your website a boost for a short or long period but it will be somewhere in a safe area to avoid de-indexing the Google site.
14: What is Yoast SEO?
Yoast SEO, a WordPress plugin that is available on its free and premium plan and helps the content writer judge SEO parameters on the page based on a focus keyword.
If you use Yoast SEO Plugin, it will give you a green signal based on a total of 14 checks to ensure you’ve targeted the focus keyword throughout the content, but you can use the new RankMath SEO alternative plugin for totally free use.
15: What is SEM or Search Engine Marketing?
SEM stands for Search Engine Marketing, where you run some ad campaigns on Google Adword to show your post at the top of the search results and Running Ads in Bing to show ads on the Bing search engine.
Basically, this is a paid marketing technique that commercial or individual site owners use to show in the top search results and will continue to show until they pay for the same.
16: What is Google Sandbox?
Neither Google nor any Google official has agreed that such a thing exists, but according to SEO experts, each new site is indexed in different ways like the regular site and Google uses a Google Sandbox concept.
Each new site is added to Sandbox first due to lack of authority and Google continues to do user acceptance tests, if the site works well for user interest then it starts classifying all other keywords and it will be classified as usual places.
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17: What is a search?
Search is a process of making a particular query in the search engine if you have any query just go to Google and type your query with a phrase, sentence or initial keyword.
To run Google, the first action any search engine takes is to identify the user’s search query.
18: What is Crawler in Search Engine?
The crawler is a bot designed by the search engine like Google that visits all the indexed or published websites on the Internet and tries to understand what it is and what is the amount of keywords.
Well, the crawler extracts the keywords from the content or web pages and passes that to the Google algorithm to index them in a given potion on the search engine ranking pages. Also known as bot, web crawler, or spider.
19: What is search engine indexing?
Indexing means giving particular page rankings for a specific keyword in the search engine. When the crawler crawls websites and fetches keywords from the post or pages, the indexing job begins.
Each page can be ranked in multiple search engine positions for different keywords, but for a single keyword, it only has a unique ranking, which keeps changing as the SEO of the website and content improves.
20: What is the page rank of Google’s Google bar?
Google has introduced a toolbar, which was a rating entered by Google to rate any website based on the 0-10 scale. The site with about 10 scores will rank high on Google.
Page ranges work by counting the number of quality backlinks pointing to the website, which means more links result in higher page rankings. But later in 2016, Google has officially removed this toolbar, but some other tools still rate them according to DA and PA.
21: What is the Website Domain Authority (DA)?
The domain authority is also known as the DA of the website, which is a number between 0-100 used to rate the authority of the websites, about 100 will be the highest authority.
This is not official Google data, but different websites like Moz and Ahref rate the authority of the websites based on the number of backlink profiles authorized, but each site has different parameters to judge the DA of the website.
22: What is the Authority page (PA) of the website?
Page Authority is also known as the website AP as website domain authority, each webpage belongs to that website has its individual authority rated between 0-100, once again 100 will be the highest authority.
Remember, if your PA increases, then that authority will automatically increase the authority of the domain, as each page belongs to the domain name or website.
23: What is search engine de-indexing?
Indexing means that all the listed pages will start ranking or getting impressions in the search engine, but if any web page goes wrong it will be left out of the search engine results pages.
It usually happens if a website has technical problems or if you use some black hat techniques to quickly rank a website in search engines.
24: What is Google disavow?
Google Disavow is a feature available to notify Google that you do not want to take any credit from a particular website if that website has given the reference to your site without your knowledge.
Imagine, if you have created accidental backlinks on the other adult site or someone has created it without asking you on their spam website, using Disavow you can ask Google not to consider that authority.
25: What is the Google Rank Brain Algorithm?
The ranking brain is artificial intelligence (AI) and was introduced in 2015 by Google to address approximately 15% of all search engine queries that have never been searched before.
This is machine learning added to the existing algorithm to get the best results for first time queries.
26: What is the Google Panda algorithm?
Google Panda was the largest update to the Google search engine algorithm introduced in 2011 to punish content farming, which means a website that has little or no content or does not share any value for users was punished for reduction.
Yes, at that time about 11% of the overall ranked pages were affected and the sites with high-quality content got huge advantages.
27: What is the Google Penguin Algorithm?
Penguin is the second largest update implemented with Google’s algorithm in 2012 to overcome link farming based page ranking, this removed the ranking of all websites that have created backlinks using the techniques of the black hat.
Well, I was just checking the number of inbound links pointing to the website instead of the outbound links.
28: What is the Google Hummingbird algorithm?
Google Hummingbirds was introduced in 2013 to offer the most personalized search results for the user’s best search intent. Your main focus is on finding the results in the search intent query, not the query under consideration.
After this launch, the user begins to obtain the relevant images based on the knowledge graph and begins to differentiate the results for the same query sought by different people.
29: What is the Google Pigeon algorithm?
Google Pigeon was introduced in 2014 to take advantage of the best local search results and local business data. Those websites or businesses that have a good local presence get more visibility in search results.
Pigeon is more focused on providing a search query like the betting hotel near me, the best cafe near me, etc.
30: What is machine learning?
Machine learning is an important part of artificial intelligence, which is an automatic robot designed to feed the data into the existing algorithm based on the number of search results and how users interact with the results of each search engine.
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31: What is organic traffic?
Organic traffic is the free traffic that hits your website due to the number of keywords that are ranked in the search engine. You won’t have to pay for them, but it takes time to get a good position in the search results.
Well, there is no guarantee of how long it takes for a website to maintain an organic ranking, as sooner or later it will be affected with other pages of quality content, so it is suggested to update its content.
32: What is paid traffic?
When it comes to paid traffic, anyone can get it on their websites by advertising content on various social media platforms like a Facebook campaign or on search engines like Google that use Google Adwords.
As long as you’re ready to pay, your site will continue to receive traffic, but if you stop paying, your site will be limited to only organic traffic.
33: What are the index and the label without index?
Index and No index are the meta tags used with the HTML code of the web pages to give the command to the search engine crawlers to index or not to index the particular pages in the search engine results.
By default, each page is set up to be indexed, but in some cases, like the thank you page, you must instruct the search engine not to index and add search results.
34: What are backlinks?
Backlinks are known as referring your website to another website and it is one of the best known Google ranking cues for deciding on-page ranking in search engine results.
Imagine you have site A and any other site B has created a post and in the middle of that has linked your site A and then reported that site A received 1 backlink from site B.
Always try to get good quality backlinks from high authority websites and avoid creating backlinks on spam websites.
35: What are Do-Follow backlinks?
When a backlink created on-site B is a follow-up tracking, Google crawler will go through that link and visit your site A and give your site authority, when it comes to search engine positioning, the links from Tracking backlinks are the primary need of every website.
The more Do-Follow backlinks you have from high-authority websites, the more keywords will start to rank higher.
36: What are No-Follow Backlinks?
If the backlinks specified on site B are untracked backlinks then Google Crawler will not go through that link and no authority will be granted to your site and in most cases backlinks created through Comments are always untracked backlinks.
If you’re willing to identify backlinks Untracked, you’ll see a rel = Nofollow tag inside <a> of that particular link in the HTML.
37: What are Anchor Text and Hyperlink?
Anchor text is a word on web pages that is clickable and also known as a hyperlink because it is linked to a URL. When someone clicks on those texts, the reader will be navigated to the linked page.
While creating backlinks on other sites or linking to other pages on the same site, anchor the text and hyperlinks entirely.
38: What is the internal link?
An internal link is a process of linking the internal pages of the same website. Let’s imagine that a website has published more than 10 publications and the reference of one publication is given in another, then it is known as Internal Link.
Remember that in the internal link you must always link the web pages created with the same domain name.
39: What is the external link?
Whenever you link external website web pages to posts or pages on your website, those links are known as external links. Also known as giving backlinks to other websites.
Remember, in External Link, the page linked to the anchor text must be from different domain names.
40: What is Link Juice?
Juice link means passing authority from one website to another. If your website receives any backlinks from another website, it means you are getting link value or value or some authority from that website to yours.
The authority of your site in search engine ranking increases, if you get more link juice or backlinks from high authority sites.
41: What is the broken link?
If you have provided an internal or external link using anchor text to different web pages and if the linked page no longer exists due to a change in the URL or the web page is removed.
Then if someone clicks on the anchor text created on your website, instead of that webpage, a new 404 page not found page appears.
This means that the link created on your website is a broken link, which no longer exists and which requires immediate attention to change.
42: What is 301 redirect?
This is the permanent redirection of the old URL to New URL to avoid 404 not found pages. If a website owner is willing to change the permalink or the URL of the post or pages, to link the old URL to the new one, 301 redirects are used.
After 301 redirects, if someone clicks above URL this time instead of page not found, they will be redirected to the new URL and this is the 404 page not found the solution and it goes up to 90-99% link.
43: What is 302 redirect?
302 redirect is like 301 redirect, but it has the temporary purpose of informing search engines that you are willing to display a particular page for a short period of time, it may be due to maintenance purpose or split testing or highlighting pages old for a short period of time.
302 Redirect helps you avoid any search engine ranking due to sudden redirection to new pages and link keeping.
44: What is a Private Blog Network (PBN)?
PBN is also known as a private blogging network where bloggers are creating their 100 little blogs to link to their websites to make money.
This is a part of the Black hat techniques and Google penalizes those sites that are using such a bleak backlink strategy, so you understand that Google will not have any algorithm to detect such sites that are using PBN, so they make the manual timely. reviews to identify those sites and remove them.
45: What is link farming?
Link farming is a process of creating a series of backlinks from other irrelevant sites, simply to manipulate search engine ranking. Sometimes people request a set of links from service providers to create backlinks on their behalf, no matter where they are creating.
It’s obvious that Google ranks the top sites in search engines based on the backlink profile, but only on quality backlink profiles and link farming is a black hat technique.
46: What is link co-dating?
If two websites belonging to the same niche have created backlinks on the third website but no links have been provided to each other, those types of links are known as Co-Citation.
Co-Citation helps the search engine understand the similarity of topics for those sites that get backlinks from the same site and rank them accordingly.
47: What are reciprocal links?
Reciprocal link is a backlink exchange program in which two sites agree to exchange links with each other, these types of backlinks are known as black hat techniques and Google does not recommend them.
In most cases, both sites will be punished by search engine ranking.
48: What is Google Adsense?
Google Adsense is an advertising platform owned by Google that was started in 2003 to monetize publisher content using different ad inventories. As the owner of a website or blog or YouTube channel, you can ask Google Adsense to approve or monetize your platform.
If your content is monetized, then, as a result, you will start earning based on the number of clicks or ad impressions.
49: What is Google Analytics?
Google Analytics is a website analysis tool owned by Google that started in 2006 and its main job is to analyze the traffic of any website that comes from different sources.
It gives a detailed idea of how many visitors are visiting your site and from which location and on which page, which means the best tool to judge your search traffic.
50: What is Google Webmaster?
The Google webmaster was previously known as the Google search console and this is a tool to give an idea of how your website and your keywords are performing in the organic search engine ranking.
If your site is having indexing problems with a particular page or if you want to explore the number of pages indexed or de-indexed by a search engine, the Google webmaster will give you an exact idea about it.
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51: What is Google Trend?
The Google trend is also one of the products owned by Google and free to use for all. The main use of Google trends is to identify the trend of any particular keyword in a specific period of time or geographic areas.
You can search for any particular query and it will give you the search pattern of that query from 2004 or the filters you have already placed. It also provides data on current Google trends from the last 1 hour to 2004.
52: What is Google Page Speed Checker?
Google has introduced its own tool to analyze the loading speed of a particular page in the search engine. It analyzes the pages according to their DOM structure and suggests the necessary corrections to improve the page loading speed.
Remember, page load speed directly affects your search engine ranking, if your site is hosted on WordPress use the fastest hosting since I use Hosting A2 (Review Guide).
53: What is Blogger?
Blogger is a content management tool owned by Google that started in 2003, offers free unlimited hosting for unlimited content. Every beginner can start their blogging journey with Blogger without a single penny investment.
Blogger has limitations with personalization, but it would be the best platform to start a blogging journey since you can monetize your content with the Google Adsense ad network.
54: What is WordPress?
WordPress is the largest free content management tool and one of the most popular in the world and, according to W3Techs, about 62% of CMS (Blogs) are using WordPress, which is 35% of the total market shares. from the website or the Internet.
But WordPress needs hosting and domain to get started, which can cost you up to $ 100 per year.
55: What is SERP?
SERP stands for search engine ranking pages means that the pages are indexed or ranked in the search engine and get impressions while any user searches for a particular query.
If your website ranks in the top 10 on the SERP, then you have a better chance of making the most of your traffic.
56: What is the session?
The session is an active period of time until a user actively browses your site. In a single session, a user can visit a single page or can visit multiple pages or can take any action.
Each user who visits your site will have a session, in some cases, it can last about 1 second, while in others it can last as long as possible.
57: What is the bounce rate?
Bounce rate is the percentage of users in a particular session who leave your site from the first page from where they entered your site.
This means that if someone visits only one page in a particular session without taking any action, such as navigating to internal pages or taking any action, that visit will count as a bounce rate.
58: What is the exit rate?
The exit rate is ideally calculated as the page exit rate, which is the percentage of users leaving your site from a particular page. In a particular session, the last page from which, if any user leaves your site, it will be calculated as the Exit rate for that particular page.
Remember that in the bounce rate, the user has only visited one page, but in the exit rate, the entry page will be different and the exit page will be different, learn more about the differences between the bounce rate and the exit rate.
59: What are page views?
Page visits are the number of times someone visits your site, each time someone visits your site, it will count as 1 page visits and if that user visits more than 1 pages, page visits will be accordingly.
A single visitor can have a view of more than 1 page in a particular session.
60: What is the impression of Google Adsense?
The impression in Google Adsense is the number of times particular ads are shown on your website, whenever someone is reading your blog post or content on the site.
If a single page has more than 1 ad placement and if all the ads loaded correctly while the reader is reading the content, it was counted as a 1-page view with more than 1 ad impression.
61: What is the impression of Google SERP?
It is the number of times that your website gets impressions in the search engine ranking if someone is looking for a particular query.
In Google SERP, if someone wrote a query and if one of their indexed pages is shown to the reader, it will be counted as impressions and registered with Google Webmaster.
62: What is Google Adsense Click-Through Rate (CTR)?
Clickthrough rate is also known as CTR, which is the number of times ads click on the number of times ads are displayed on web pages. If Google Adsense has an average impression of 1000 ads on its various pages and if it received only 100 clicks, the CTR would be only 10%.
CTR is the percentage of ad clicks on the total number of ad impressions. Learn more about what the Google Adsense CTR is.
63: What is Google SERP Click-Through Rate (CTR)?
This is the number of times readers click on the web pages displayed in the SERP and the number of times a particular web page receives impressions in the SERP.
Pages that receive impressions on the SERP are not required to also get clicks and to judge this factor, the CTR will be registered with the Google webmaster.
64: What is residence time?
Dwell time is the duration for which any user actively interacts with your website or blog. This means that it is the session for which any user consumes the content of your site.
In search engine ranking, the longer the dwell time, the better the search engine ranking will be.
65: What is RPM or CPM?
RPM represents revenue per mile, which is the Google Adsense matrix for judging how much revenue is generated for a particular website if you get 1,000 ad impressions.
However, CPM represents the cost per mile, which is up to advertisers to judge how much money they have to spend to display their ads on the publisher’s website.
66: What is Pogo Sticking?
Pogo Sticking is the situation, when if any reader clicks on your webpage from SERP and recovers from a similar page and clicks on another result in SERP then it will be known as Pogo sticking.
This indicates to Google that the reader is unwilling to interact with your site and that they are interacting with other ranking pages instead of yours and their ranking will automatically decrease if you have read the suggested bounce rate guide, you will get more insight in pogo-sticking.
67: What is Google Bomb?
Google Bomb is a practice of ranking a particular website for an irrelevant keyword. It is a way of manipulating the Google search engine algorithm to search specifically for a particular page for a particular keyword.
If millions of users do similar searches, Google will start ranking those web pages for those particular keywords.
This is primarily seen to promote a political agenda or to gain some advantage from a particular search query.
68: What is cloaking?
Cloaking is a black hat technique for improving search engine ranking where content submitted to the search engine web crawler is different from what is presented to the real user.
Here the content delivered based on the IP address or the HTTP header of the user agent. If you found out that the crawler is visiting your site, then they offer different server-level pages that the user cannot search for.
69: What is duplicated or plagiarized content?
Duplicate or plagiarized content is content that is already indexed in the search engine by another website, but you are using the same content or a close match of 50% of the page already indexed, then it will be considered as a duplicate content.
Using plagiarized content on your site may have a negative impact on your website’s ranking, or the content you posted may never be ranked by the search engine.
70: What is the Feature Snippet or the Rich Snippet?
The function snippet is generally known as ranking # 0 just above page # 1 on the major search engine ranking pages. It is usually a summary of the particular query that Google has extracted from a particular page to give a quick response to the search query.
Well, pages turned into feature snippets that are also known as rich snippets get up to 7% more traffic than rank page no.1.
71: What is Google Dance?
Sometimes few websites got different rankings for a particular keyword in a specific time period known as Google dance. Google experiments with various web pages to discover the best content intended by the user.
Therefore, many pages got the top rank for a short period of time, but soon after they may lose that ranking and position with another page on SERP, then it is known as Google dance.
72: What is Google UAT?
Google UAT is known as a user acceptance test, which could be a reason for Google’s dance. Google is known for sharing the best user results and trying to drive particular web pages for a particular query.
If it meets the user’s intention, it gets the rank; otherwise, you will have a hard time getting a higher position until that content meets
73: What is a Canonical Tag?
This is the tag (rel = canonical) associated with the HTML code of the URL of the particular page to inform the search engine crawler that this page is the master copy of the few duplicate pages already published.
Let’s say you have an eCommerce site that has a product page description common to all different sizes of the same product, but the URL may continue to change due to the addition of additional letters at the end, so it is the duty of the site owner web tell search engine Don’t crawl other pages.
74: What is a sitemap?
A sitemap is a file that is the collection of publications, pages, images, etc., that any website owner is willing to index in the search engine. It is primarily used by large site owners to give a search engine crawler’s insight into which particular section of the website was recently updated.
When a web crawler visits your site, it can be challenging for the crawler to identify the particular section of the site that received a recent update, therefore the sitemap instructs the crawler.
75: What is a schema?
Schema is a type of microdata added to the webpage to help the search engine crawler understand what their page is about and if it matches the user’s intention or search query about what their page is about, depending on the outline, your pages will become a featured snippet
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76: What is a trust flow (TF)?
Trust flow is also known as TF, which is a rank measure of a standalone Majestic tool to get an idea of how trustful this site is based on the number of backlinks or trusted sites that point to that site or pages in particular.
The higher the confidence flow, the chances of the site ranking could increase.
77: What is an alternative image text?
It is an HTML tag added with an image to help search engine crawlers understand what this image is about as a crawler cannot read the image and understand the user’s intention.
By providing alt text with image, it links that image to that particular keyword or query, which is easily searchable in Google Image Search and could become the featured snippet.
78: What are a keyword and a query?
The keyword is a particular query search by any user in the search engine to get the expected results. Each page published on the Internet is to solve a particular problem.
And a query is made for different word combinations to address a particular problem and those words are known as keywords. In short, the keyword is something the user searches for.
79: What is the main keyword?
The main keyword is also known as the focus keyword, which is the keyword around which an entire post is written. While it does use any SEO plugin like Yoast SEO, it does ask for the Focus keyword and then suggests optimizing the content around that keyword.
A single post can have only 1 primary keyword but more than one secondary keyword.
80: What is the LSI keyword?
LSI stands for Latent Semantic Keywords, which are the different variations of the main keywords. Ideally, it is recommended to use LSI keywords in the content to rank your post for multiple similar queries.
Like Fast or fast, food or food, film or movie, they are all different keywords but have similar meanings, so they are all known as LSI keywords.
81: What is Long Tail Keyword?
Whenever, if you are targeting a full query instead of a single initial keyword, this type of long keywords is known as Longtail keyword.
Let’s take an example, instead of SEO if you point to what SEO is, the second term will be known as the LongTail keyword. LongTail has a high probability of ranking faster in SERP due to serving individual inquiries and less competition. You can find a long-tail keyword using a tool called longtail pro.
82: What is a brand keyword?
Brand keywords are the name of any particular brand, let’s imagine if someone is searching for a blogging keyword in the search engine, that will be considered as the brand keyword.
Ideally, searching for the top keywords in a search engine along with any particular query, then the search engine will start ranking that site for that particular query.
83: What is a tag for a blog post?
Tag is a keyword or category associated with the number of posts or pages to give the search engine an idea that all content associated with that particular tag refers to this particular query.
Previously, it was mandatory to use the tag with any online content, but now the crawler is smart enough to judge what your content is about.
84: What is keyword cannibalization?
Keyword cannibalization is a situation where multiple pages started ranking for the same keyword or query. It happens because website owners can post different content around the same query or keyword.
As a result, you can get less CTR on the SERP and create competition for your own web pages.
85: What is keyword density or padding?
Keyword density is the number of times a particular keyword is used in general content. There is no ideal guideline from Google, but experts expect to use the same keyword up to a maximum of 1-2.5%.
If the same keywords are used more than the given percentage, it will be called keyword stuffing or keyword density and the search engine may penalize your ranking in the search results. To avoid this, use LSI keywords.
86: What is keyword research?
Keyword research is a technique to identify a particular query for which there is not much more relevant content. You can use a free and paid SEO tool to get an idea of the search engine ranking potential and your monthly search volume.
Remember that the lower the difficulty and the higher the search volume, the more they tend to rank faster and give better organic results, you can check out the free keyword research guide.
87: What is keyword difficulty?
Keyword Difficulty is the number rated on the 0-100 scale to give you an idea during keyword research of how much SEO difficulty that particular keyword has to rank on the top 10 SERP pages.
Keyword difficulty close to 100 will be more difficult compared to a keyword close to 0. You can use the tool like LongTailPro or Ahref or SeMrush (7-day free trial) to identify keyword difficulty.
88: What is keyword search volume?
Keyword search volume is the potential number of searches that a particular keyword has on average in a month. Usually calculated as country-specific search volume or global search volume.
The higher the search volume of any keyword, the better chance you have of capturing organic and paid traffic because any tool will record the search volume based on the number of people searching for the exact query in the search engine.
89: What is a Meta Description?
A meta description is an aggregate summary with a particular web page, which can be viewed in SERP when your page makes an impression on search engine results.
You are familiar with the SERP results with a blue link and an additional summary just below that blue line. That summary or description is known as a meta description.
90: What are Meta keywords?
The number of keywords used in the meta description is known as meta keywords. It always contains your focus, secondary keywords, and LSI.
When your page is visible in search engine results, keywords that match the search query will be highlighted in bold.
91: What is a permalink?
Permalink is the URL of any web page, which is indexed or ranked by the search engine. A permanent link is the collection of the domain name, keywords and finalized by the Extension.
It is recommended to use the permanent link between 55-60 characters, otherwise, the search engine screen will truncate.
92: What is a slug?
Slug is the keyword used in the permalink or URL to target users or help search engines get a feel for what this page is about. Slug is the only part of any post editor URL that will be in edit mode to change whenever you want.
Remember, if you are going to make changes to the slug, the permalink will change, so use the 301 redirects to avoid 404 pages not found.
93: What is a naked URL?
The base URL is the full URL that is not linked to any anchor text or does not become a hyperlink. If you share your link on any other platform as is, it will be called a bare URL.
As this https://bloggingos.com is a bare URL, however how to start a blog it is a URL linked with anchor text and will be known as a hyperlink.
94: What is a breadcrumb?
Breadcrumb is the navigation added with your site, which is also known as the HTML sitemap. This helps readers understand which page on the site you are reading content from and how to navigate to other pages in similar categories.
It also helps search engine crawlers to index similar pages, whenever a page in that category is updated, the search engine will automatically index other pages on the same navigation map.
95: What is a domain name?
A domain name is an address of your website, which is mandatory for any website to be activated on the Internet. Ideally, it’s a brand name added with an extension, like my site’s domain names like bloggingos.com, where Bloggingos is a brand name and .com is an extension.
Domain names are of two types, gTLD or ccTLD.
gTLD stands for the generic top-level domain like .com, .info, .org, etc. however ccTLD stands for country code top-level domain like .in, .co.uk, .ca etc.
96: What is gTLD?
gTLD stands for the generic top-level domain, which is used to represent particular entities like .com, which is mainly used by business entities, .org is used by the non-profit organization, .edu used by the educational institute, etc.
If your business is aimed at a global audience, always use the gTLD domain extensions.
97: What is ccTLD?
ccTLD stands for the country code top-level domain, which is used to represent a directed brand within a particular country. If you only want to expand your service to your country of origin, it is recommended to use the ccTLD domain.
Like UK-based companies to target, only the UK audience can use the .co.uk domain name, similarly, Canadian companies can only use .ca domain names, etc.
98: What is hosting?
Hosting is the container on the Internet that hosts the content of your websites, such as files, HTML, CSS data, web pages and many other entities for living on the Internet. Imagine hosting as the container of your website that has an allocated space in the internet space.
Each hosting is connected with a domain name, so domain name users can access all web pages hosted on that hosting, well I’m using A2 hosting.
99: What is HTTP and HTTPS?
HTTP stands for Hypertext Transfer Protocol, which are file protocols or rules used to transfer files between the server and the client.
In the case of a website, the content is hosted on a hosting server and the user queries any page using a URL from a machine known as the client machine.
The data transfer is then done through that protocol to ensure high-level security and the search engine recommends using HTTPS instead of HTTP for high-security transmission.
100: What are H1, H2, H3 header tags?
When it comes to writing content, the entire content is divided into several sections, where the post title that is also visible in the SERP results is known as H1 (Title 1).
However, in the middle of the content, many other headings are used, such as H2, H3, H4, etc. To rank content in various subsections and web crawlers try to understand what that particular section is about using headers.
101: What is stopping words?
Stop words are words like a, an, the, etc. that are used in the middle of the content or in the permanent link. But the search engine crawler has stopped indexing those keywords to save time and effort.
Well if you are still using those stop words then you don’t need to worry from SEO points of view.
You are now near the end, if you haven’t shared it yet, I hope you do this at the end.
102: What is the .htaccess file?
It is the file associated with each website server, which is also known as the server configuration file and is mainly used to redirect or rewrite URLs.
If the user searches for bloggingos.com, then I hope they redirect to https://bloggingos.com, so all configuration updates are handled by the server level file configuration file .htaccess.
103: What is the Robot.txt file?
Robot.txt is a file created to communicate with the web crawler to instruct you on which pages of your site they need to index and which pages they don’t.
If you are willing to hide a particular page of the site so that it is not indexed or available for search in the search engine, explicitly mention the exclusion for those pages in the file Robot.txt, and otherwise provide the sitemap and it will index all the other pages.
104: What is a blog?
The blog is a type of website where the content published in the chronological order in which the most recent publication will be at the top than the one published much earlier.
The blog offers information on a particular topic or gives an idea of any personal learning experience since in Blogging I am offering all my SEO learning tips and blogs.
105: What is a Website?
The website was created to represent any company or service, and most of the content posted on the website is static content that will not change quickly.
For your reference only, a website may have a blog attached as a particular section for users aware of its products, but a blog cannot maintain the website as its particular section.
106: What is a niche?
Consider niche as a particular category or industry. If I take an example of exercise, then it’s part of the health and fitness niche. So niche can be subcategories in sub-niche and micro-niches.
Just like in the digital marketing niche, SEO is one of the niches and within the SEO niche, YouTube SEO is a micro niche or you can dig deeper.
107: What is a micro niche?
A micro niche is a problem-focused category where the interest is to share the details only on a particular topic by excluding all other broader ideas.
If I start sharing content just to make money through blogging by selling e-books, then it will be considered as the micro niche for me.
108: What is a cache?
A cache is the collection of data that you have browsed on your computer within a particular period of time.
It is the basic property of any browser to get the details of the pages that the user has already visited during a specific period of time, so the next time you visit the same page, it will be available to load instantly instead of sending a request to the server to get the same page again.
109: What is the home page?
The home page is the home page of your website, where it represents your business and from which user you get an idea of where to navigate and from which direction to navigate for particular content.
In the case of the blog, you will always get recent posts on the home page to help the reader about the content that is recently added to the site.
110: What is affiliate marketing?
Affiliate marketing is the partnership program, in which you promote the products of other brands to your audience, either by using the blog or making YouTube videos or by sharing content on the social media platform and for each sale, you will be credited the commissions decided.
Affiliate Marketing is the main source of income for every blogger willing to monetize their blogs or online content, here is a 12-minute plug and play affiliate program.
111: What is CPA Marketing?
CPA represents the cost per action, where you, as a promoter of any particular product, if any user will take a particular action that ideally completes a survey form, provides an email address or performs any other suggested activity.
As a result, if any potential customers generated to you as a promoter of that program will be paid per potential customer.